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9 reasons to sponsor the Festival of Trees
The BC Children’s Hospital Foundation is bringing the 30th annual Festival of Trees to the Bay Centre in Victoria

We can’t wait for the holiday season to get here, and for one reason; beautifully decorated Christmas trees!

The BC Children’s Hospital Foundation is bringing the 30th annual Festival of Trees to the Bay Centre in Victoria again in November. This local tradition is the unofficial kick-off to the holiday season in the Capital Region. 

This year, your company could be one of the proud businesses involved with this amazing tradition! If you own or work with a local business or organization, we have 9 good reasons why you should get involved with Festival of Trees. 

2021 is about community spirit

As we continue to be in challenging times globally, consumers are looking more and more to spend their dollars with companies and organizations that care about the community. Show the community your spirit by participating in an event raising funds for the only hospital in BC dedicated exclusively to caring for sick and injured children. 

Brand recognition

Your business will gain valuable brand recognition by partnering with the most recognized brand in all of British Columbia*

*Based on a 2016 survey by Insights West

Engage with your customers and employees

Each sponsor will receive a complimentary engagement toolkit designed to help you utilize your participation in the Festival of Trees to engage with your customers and employees. 

Exciting team-building activity

Your team will have the opportunity to come together, share in the holiday spirit, brainstorm a theme, and decorate a tree, all while collaborating to support sick kids in BC.

Local impact

On average over 3,600 kids from Vancouver Island are admitted to BC Children’s Hospital every year. That’s nearly 10 kids every single day on Vancouver Island who are told they have a condition that can only be treated at BC Children’s Hospital. 

Local media coverage

Each year the Festival of Trees partners with some of the top media outlets in Victoria, including; Victoria Buzz, Ocean 98.5, CHEK TV,, and the Times Colonist. The sponsorship level you choose, and the amounts of funds you are able to raise, will determine how much recognition and coverage you receive.

COVID Safety Plan

Just like last year, Festival of Trees organizers will work with the Bay Centre to ensure all guidelines set out by the Provincial Health Order are met. Our goal is to ensure Festival of Trees is able to operate safely inside the Bay Centre providing our sponsors and guests with the best experience possible.

Support Mental Health

Evidence is emerging that practicing mindfulness helps youth increase resiliency and helps them better cope with chronic illness, pain, psychological distress, and other health challenges. New for 2021, all funds raised through Festival of Trees will support mental health programs offered through BC Children’s Hospital, and the Centre for Mindfulness.

It’s affordable

Your business can get all this, including six weeks of specialized branding at the Bay Centre, for as little as $1,000 with all proceeds benefiting BC Children’s Hospital Foundation.

If you’re interested in being involved with this festive event, you can contact Shaun Cerisano through email at or by phone at 250-380-1528. You can also see the sponsorship package and register online by visiting

30th annual Festival of Trees

  • When: November 18th – January 4th, regular shopping hours
  • Where: The Bay Centre, 1150 Douglas Street
  • Admission: Free – vote by donation!