Social media has become the largest center of digital advertising due to its large number of users and the ease of targeting audiences. As mentioned, many different types of digital marketing intersect with social advertising due to the features of the platform. It is very common to see views, local and video advertising on social media platforms. Facebook Instagram, YouTube, or other platforms, but they are two subtypes specific to social media. Paid social media ads are essentially local ads; they are designed to use promoted messages and reach specific people with the help of your audience. These will be labeled as “sponsored” or “sponsored” by the social media platform. Organic social media ads are a form of word-of-mouth marketing. As you can see from the examples, these are the influencers, who will share information about the product or service in their posts, videos, or stories? Influential people are people who mean that this is an advertising and not a social platform. Organic social advertising is great for building a loyal brand, and brands can easily get feedback on their business.